I recently dyed my best friends hair with a bright red dye. She chose to use Feria by Loreal. We used the Rich Auburn color. This was one of the brands I told myself I would never use based on my feeling that it was too good to be true. Turns out, I was right.
First thing, the dye is in three parts, one of which is a little tube of bright red stain. Upon opening it, it immediately stained my hands and dripped onto a table which is now stained as well. Next, the bottle tip clogged and when I finally got it to come out of the bottle it shot everywhere. My carpet now has bright red dye in it. Finally, her color faded almost completely out in about a week. I don't know if this was due to improper care or if the dye did not take to her hair, but it seems a bit messed up that if faded that fast as it says on the box it is a permanent color.
If I had to make a recommendation I would say to stay away from this brand, and I would also say that my hair has never gone wrong with the Garnier Nutrisse line. I've used a wide array of these colors over the years and have never been happier. The colors are true to the box, are easy to put in and as mess free as possible.
If you decide to go the bleaching route, which is rough on your hair so I don't recommend it, you should use the Clairol Born Blonde bleach. I have also used this many times, and have successfully bleached brown hair to platinum blonde in about an hour. Don't be afraid of the purple color in the dye, your hair will not be purple at the end.
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